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Full Heart Satisfaction: Windows 10's Top 10 Features are here

Hemant Verma - 1:15 AM
Finally, the next iteration of Windows operating system is here! And, it’s called Windows 10, instead of the rumoured ‘Windows 9′. Though Windows 10 is slated to release mid-2015, Microsoft has started distributing the Technical Preview of the OS today via its Windows Insider Program. Windows 10 appears to be a relief for most of us (read me) mouse-keyboard users, who were highly disappointed with the largely unpopular Windows 8 UI.
Touted to be the next Windows XP-killer and marking the return of some of the features that Windows 8 had killed, let’s quickly take a look at the 10 most interesting features that you should know about in the new Microsoft OS.
1. Start Menu returns
After failing to convince us that its Metro UI was equally good for keyboard and mouse, Microsoft has taken a complete U turn. Yes, the highly anticipated and most consistent rumour about the Windows 8 successor – return of the Start menu – is true. Windows 10 shows a start menu on the desktop on the left lower side, just like what we saw in Windows 7. It does add some touch from the Windows 8.1 OS, like the right side of the menu can be seen with Metro-like live tiles. However, you get the option to customise it completely for a Windows 7 like look.



Windows 10 is seen in this screenshot. AP
2. Task View
You will find a new Task View button (Alt-Tab) that would show the task view interface meant for improving multi-tasking. Basically, you will view something like the stacked cards that you see on hitting Windows-Tab. Going by the images; it now looks more refined, though.
3. Virtual Desktop
For enterprise and power users, Microsoft has added the virtual desktops feature in Windows 10. Virtual desktops let you switch between many desktops as per your convenience. It is already present via third-party Windows tools, but will come built-in in the new Windows 10 OS. It should be noted that Apple’s OS X, and many Linux distros already come with support for virtual desktops.
4. Universal apps
The much universal app model will finally fall in place with Windows 10. Basically, Windows Universal apps are said to combine all your apps so that they can presumably run on all Windows devices including desktops, phones and gaming console. All apps will be under one app store and Windows 10 will also support older app stores.
The refined Task View
The refined Task View
5. Continum
This can be easily called one of the most interesting Windows 10 features. It is for Microsoft’s 2 in 1 devices that help to automatically change the mode if the device detects no keyboard is attached. Basically, news has it that a back touch button appears to help you navigate in case the keyboard is removed.
6. Metro apps
Though Microsoft ensures that you are no more forced to use the Metro apps, users can run Metro apps on the Desktop in a window. These apps come with an icon for more options, just like what we saw in the charms. With this feature, it looks like Microsoft is trying hard to bridge the gap between the desktop and Metro UI.
7. Snap
One will also find an improved Snap function. It allows windows to be tiled horizontally as well as vertically. The new Snap Assist feature works as per your preference, whether you want to snap windows into new screens or tile Windows.
8. No charms bar
Though the Charms menu was still present when Microsoft showcased the new UI, it is believed that the company will put it off eventually. Those not in the know how,  Charms bar is the right-side overlay used to access search, share, settings and so on. TheVerge had already confirmed that ‘Windows 9′ will come sans the Charms bar. However, as aforementioned, Metro-style Windows 8 apps get title bars that include an icon with the Charms components. It is also believed that developers will have to add features to enable the share Charm. We don’t yet have a lot of clarity on the Charms feature, let’s wait and watch.
Snap Assist

9. Hide Metro Interface
Now, it isn’t clear if the Metro interface can be completely removed  from Windows 10 for the Desktop. It still seems a neat option for hybrids, but in  case of desktop, Microsoft is believed to add a check box that lets you opt for “never show me the Metro interface.”
10. Easy shut down
A small, but extremely essential feature Windows 8 users have been waiting is easy shut down. In Windows 8, users had to navigate through Charms, log off, and then shut down the computer. Now, Microsoft takes us back to the pre-Windows 8 era by introducing an easy shut down. Now, you can simply press Alt+F4 while viewing the desktop and choose from options including shut down from the drop menu.


Windows 10 is Coming at Our PC Home: What Experts are Saying about it?

Hemant Verma - 1:11 AM
The next iteration of Microsoft’s Windows OS is here! While it’s the latest version of the OS, Microsoft has clearly taken a step backwards with obvious cues from Windows 7. While it had tried to move in a completely new direction with Windows 8, the all new Windows 10 seems to bring back the Windows 7 feel and what possibly it feels to have worked from the Windows 8 variant. This doesn’t come as a surprise, as Windows 8.1 itself was a small step backwards, if you remember.



The technical preview is out, which is still an unfinished version, which means Microsoft has some time to add further tweaks until the final version is launched in mid of next year. Meanwhile, here’s what some tech critics are saying about the new Microsoft OS.
Evidently, everyone is happy that the Start menu is back! It has been one of the most awaited changes.
“Microsoft has given in to critics and brought back the traditional start menu that people will recognize from Windows 7. That means consumers can click on the window icon and have a menu pop up showing their documents folder, PC settings, command prompt, and the like. Microsoft has also tried to placate people that were accustomed to the tile-based interface of Windows 8 by, in essence, gluing a few tiles onto the right side of the start menu,” saysBusinessweek.
The refined Task View
The refined Task View
“The Start menu itself can also be resized endlessly and you can add as many live tiles as you want. In Windows 10, the size of the Start menu is really only limited to the size of your monitor. The demo we saw was surprisingly fast and the menu was responsive, even when dozens of live tiles were added at once,” points out Mashable.
With Windows 8, Microsoft tried to bring in familiarity with its desktop and mobile OSes. However, desktop users were clearly not pleased. In its Windows 8.1 update and the upcoming Windows 10, it is trying hard to woo desktop users. With the rising popularity of Chromebooks, Macs and others, we are sure Microsoft doesn’t want to leave a stone unturned.
“One of the biggest criticisms of Windows 8 was that it was difficult for users of mice and keyboards to navigate the interfaces designed for touch, and touchscreen users had trouble navigating the traditional desktop that works so well with a mouse and keyboard. With Continuum, Microsoft appears to be taking that criticism to heart, and it says the new interface design smoothes those transitions,” points out TheVerge.
In its bid to offer better multitasking, the company has also introduced Task view. While testing the Task View feature, Mashable felt it “worked seamlessly” and the user could quickly and easily switch between multiple applications. “The features we have seen are quite promising, particularly for those who were unsatisfied with Windows 8’s emphasis on touchscreen devices. Microsoft has undoubtedly shown they are willing to listen to what their users want,” adds the Mashable report.
While some people feel Microsoft is finally listening to users, other think the company is losing conviction of its own ideas and giving in to user demand without putting in efforts to prove its point. A report by TheVerge states, “What we saw today in San Francisco worries me, and it should worry anyone who wants Microsoft to succeed long term. This looks like a Microsoft that is unwilling to try things, one either without good ideas or without the confidence to commit to the good ideas it’s already had. Windows 8 was an attempt to reinvent the way we use our most important and most personal devices, but now Microsoft doesn’t even seem to be trying.”
“Windows 10 is all about balancing the demands of different users. It’s not just business users with desktop PCs and keyboards, versus tablet users. Windows is for sensors and data centres and Windows Phone and Xbox One as well as tablets and laptops and desktop PCs and giant wall screens and all the devices in between (at least in Microsoft’s ambitions). But what we’re seeing in this first technical preview release is very much about balancing the heritage of two decades on Windows with the new world of touch,” states Techradar.
“It’s telling that throughout its entire event, Microsoft seemed to be speaking not to Windows 8 users, but to the customers who took one look at live tiles and decided to stick with Windows 7 or Windows XP. The problem wasn’t that the features didn’t work or that everything was too damn colorful. It was that there was too much training involved — Windows 8 is just way too hard to learn, and most people just didn’t want to go through the trouble. So Microsoft kept as much Windows 8 as it could, while reverting the core pieces of the operating system back to something people know and understand,” adds the report.
Finally, the charms menu dilemma still continues. While the company is believed to kill the Charms menu, it did appear at the event. However, news has it that the final version will come sans the Charms menu. “Though Microsoft’s Joe Belfiore demonstrated that Charms still exist on stage, it wasn’t present in the build we tried after the event. A Microsoft rep told us that Windows 10 won’t actually have a Charms Menu unless you’re using it on a touchscreen, and even then Microsoft hopes to encourage app developers to build the touchscreen buttons right into their apps rather than use a global menu,” says Gizmodo.
In a nutshell, Windows 10 could be reprise for Windows 8 users. It is clearly a mix of what we saw in Windows 7 with a dash of Windows 8. It isn’t completely new, yet comes with some cool features and welcomes back some highly anticipated features that were ditched by Windows 8. Read Top 10 interesting features of the Windows 10 OS. The technical preview doesn’t offer all features that are expected in the final cut. This leaves Microsoft with good over six months to make further changes to its OS.

How to Spy on Others Websites?

Hemant Verma - 12:45 AM
There are times when most of us would not mind doing the most condemnable acts to beat our competitors and to promote our business.
I myself have devoted a lot of time to study the strategies followed by some best bloggers whom I have deep respect for.

Though we do have some tools, techniques and apps which can help us take our online competitors hands-on, let us talk about the strategies we need to adopt for the same.

  • Know Thy Rivals’ Psyche
First of all, try to bear in mind that your rivals, like you, are vying for the top position in search engine rankings. It holds as much value and importance for them to get to the enviable positions on Page 1 as it would to you.
They also probably think the same way as you do. So, how can you study their techniques, get to the bottom of their strategy and eventually beat them to get on the top of the rankings chart?
  • Keywords in Bold And/ Or Italics
Secondly, look for all the words your rivals are putting in bold and/or italics. Though most experts would want to suggest that doing so does not help you get any extra mileage to help get your keywords noticed, your competitors might be using this old trick which you gave up long ago to get noticed by search engine crawlers. So, if you can spot your rivals’ keywords with just a cursory glance, could it get any better for you?
  • Is He Into Affiliate Marketing?
Are your rivals promoting certain products and planning to earn as affiliates?
If yes, what are the products and/ or services they are promoting?
What are the anchor texts?
What are the underlined, bold or italicized words?
  • Keywords Appearing all Over the Page
If you have been unable to spot out the competitors’ keywords using both the techniques listed above, take a close look at the url first.
Now see if he is trying to use the same keywords as anchor texts.

After that, you might be able to spot them in the content as well. And might discover a few of them appearing more than once on the page.
Doing this, you will be able to know for sure your rivals are looking to get ranked for.
  • The Source Code
Now, getting to the source code is the best way out of getting to know your rivals’ keywords, no matter how hard he has tried to keep them hidden or not to reveal them.
Press Ctrl+U on any webpage to know its source code.
Once you see that, you can press Ctrl+F to see a search bar at the bottom of the page.
Look for the following things in the source code:
  • Keyword: it will not be easy to know the exact keywords your rival is trying to optimize for if you haven’t been able to do it so far, because he obviously knows how to keep them hidden. If you can see a Keywords MetaTag, you will know them.
  • Description: This description can appear anywhere along the source code. Try to read this meta description and try to spot out the mirrored keywords from here. If the rivals’ meta description is really smartly written to get the maximum mileage out of 160 characters, try getting a few cues from it and improve your own meta description using that.
  • H1 tag:  Taking a close look at the H1 tag and the text that has been inserted therein to get to know the keywords better.
  • ALT text: Most smart website builders insert one or few keywords in the Alt text whether or not their websites are image based. Look at the Alt text of the images on the page to know the keywords better.
Conclusion
Once you have done a thorough investigation of your competitors’ website(s) using the simple techniques listed here, you will find it easier to beat them because you will be able to create a keyword profile which is wide and varied.
And you might come across a few keywords which get more monthly searches, have a really high CPC and lower competition than the ones you were previously targeting till now with much lesser effort.

About Author:
This article is written by Amit Pal from Pune and he is a newbie in blogging of web and tech writing, He doesn't belongs to any blog but he is still doing his best with his first blog and that will be www.palswebtech.in

Top 6 Tips on Designing Eccentric Android Mobile/Tablet Apps

Hemant Verma - 10:04 PM
The wide popularity of Android has opened doors for designers and developers who tend to get confused when it comes to choosing a platform for building a remarkable application. With Android mobile platform creating waves in the mobile app development world, it's simple to say that the app development professionals will continue to grow their prospects by delving into Android app development. This blog of mine will turn as an eye-opener for all those developers who aren't familiar with the techniques of designing apps for Android powered mobiles and tablets. So, keep on reading this post to gather six tips on designing remarkable applications for Android mobiles/tablets.




What's the need for designing apps differently, for Android?

Although working on Android puts you in an excellent position of reaching out to a larger audience, all Android hardware devices come in a variety of screen sizes, custom APIs and processor types. Maintaining similar execution and user experience for Android consumers is possible only if you design apps keeping in mind the variations in terms of screen sizes, APIs etc.
And now, some excellent tips on designing apps for Android mobiles/tablets.


Tip#1- Check out whether your app's design already exists in the world of Android apps

With all the major app stores offering statistical numbers/rankings for customers to browse through the top popular apps directly,it has become essential for app designers to check whether the design they intend to work on is already there within this list of top Android apps. So, before actually writing your own Android app, make sure to research the market for already existing apps that provide features planned by you. If any such apps exist, then take notes and question yourself whether you're confident in doing a better job. Else, if no such apps exist, then go ahead and evaluate whether the listed apps bear potentially similar characteristics as the one you're planning to design.

Tip#2- Avoid the use of undocumented APIs

Once you've familiarized yourself with numerous Android apps, you'd definitely want to know how some of the greatest features are done in Google's own apps. For this, you'd have to check out the apps' platform .

codes as well. As an Android app designer,you might be into the habit of using the Reflection method for utilizing the internal Android APIs. As per this method, even if you don't know the object that you're using, you can easily find out the information about it, followed by using the same for calling the related methods. This is an app designing approach that should be avoided as a whole because it doesn't guarantee the expected results.

Tip#3- Pay attention to layout design for device orientation and varying screen sizes

As an Android app designer, you need to take into account the embedded orientation sensors of different Android devices. For this, you need to set up the layout folders with different qualifiers in land and port so that the app system can easily apply the appropriate layout in the auto orientation mode. Here's the code for how it's being done:
    src/
        YourActivity.java
    res/
        drawable/
            icon.png
    layout-land/
        main.xml
    layout-port/
        main.xml
    values/
        strings.xml

Tip#4-Enrich the app with multi-lingual support using Localization

Since Android devices are being used by people residing in different countries across the world, as an Android app designer you must ensure that all the items of the app's user interface are being localized and stored inside separate resource files. Although English is the default language of every Android app, still there are people who expect to access and use the app in a suite of languages spoken by people located in different corners of the world.

Tip#5- Testing the app on hardware devices is a must 

Irrespective of how well you've configured your app to meet the hardware specifications, there are chances that the app could still be different from the reality. Hence, as a mandatory activity, ensure to have your app tested on the most popular hardware devices to get a vibe of how your app looks and perform on them. The internet is jammed with tutorials that teach you the method of setting up a hardware device for testing an Android app. You can choose to go through these tutorials for testing your app flawlessly.

Tip#6-Evaluating app's responsiveness is essential

People tend to get annoyed when their device suddenly hangs or freezes for a hell lot of time. With the “Application Not Responding(ANR)” dialog visible on Android devices, the user experience is ruined as a whole. As an app designer, you must present a dialog box or progress bar in order to keep your users notified about the unwanted application not responding error. You may even opt for Traceview- an excellent tool for evaluating your Android app's responsiveness.

Wrapping Up

So those were the overall design tips that are specially suited for developing Android applications. With a careful consideration of all these tips, you can surely leverage the advantage of serving the Android app market with something that's both innovative as well as a sweet surprise for Android consumers.

Author Signature:
Lucie Kruger is an eminent Senior Content Editor and IT consultant for Mobiers Ltd, a reputed iPhone Apps development company. You can also contact her, if you are looking forward to hire skilled iPhone Application Developer for


How to Accept Credit Card on your Website?

Hemant Verma - 7:24 PM
Are you thinking of selling things on the web? If so, you will probably also be considering some way in which you can accept credit cards on your site. Since new webmasters who visit thesitewizard.com often ask me about how they can get started accepting payments in this form, this article provides some basic information on adding credit card payment facilities to your website.


How to Accept Credit Card on your Website?


Why Do It?

Credit card payments allow you to take advantage of the following types of customers:

Impulse Buyers

After reading your advertisements and hype on your site, buyers would be all fired up about your product. If they have a means of making a purchase immediately, you've secured that sale. If you only allow cheque ("check" in US English) payments, the additional time it takes for them to get their cheque book and mail out the cheque may be a deterrence. They may also have second thoughts later.

International Customers

Credit card payment is a tremendous convenience if your customers are overseas. It automatically takes care of the problems of currency differences as well as the time it takes for a cheque to travel to the vendor. You will lose a large number of overseas customers if cheque payment is the only way you can accept payment.

Methods of Accepting Credit Card Payments

There are actually two ways in which you can accept credit cards on your site.

Using Your Own Merchant Account

To do this, you will need a bank that will allow you to open a merchant account. Requirements for this will vary from country to country, and you should check with your local banks for more information on this.

Through a Third Party Merchant

There are numerous companies around that are willing to accept credit cards payments on your behalf in exchange for various fees and percentages. These are also known as "payment gateways".

Which Method Should You Use?

The initial costs of opening your own merchant account is usually higher than when you use a third party merchant. Indeed, some third party merchants have no setup fee at all. However, the transaction fee (which is what you pay the bank or third party merchant for each sale) is much higher when you use a third party as compared to when using your own merchant account.

A third party merchant is usually convenient to use when you don't know if you can actually make much out of your product or service. If you just want to test the water to see how things are, this is usually a good way to start. It is also convenient in that the merchant takes care of everything for you. You just get a cheque at the end of each payment period (if you have earned enough) and concentrate on your products, services and customers.

Another benefit of the payment gateway is that if you use a reputable one, your visitors may be more willing to buy your goods online since they trust that merchant to keep their credit card numbers safe.

While having your own merchant account lowers your transaction costs, you have to be careful to minimize your risks since you'll be processing the credit card payments yourself. By risks, I mean that you will have to deal with things like fraud (where people buy things with a stolen credit card number) and chargebacks (where someone forcibly reverses the payment to get a refund through their bank) yourself. This is not to say that there are no risks attendant in using a third party merchant.

Some Third Party Merchants / Payment Gateways

Here's a list of some third party merchants that you might want to consider if you're looking for ways to accept credit card payments. I have not used any of them myself, as a vendor (except for PayPal, and that was a very long time ago), so scrutinize them all carefully and use them at your own risk.

Note that rates and stuff that I publish below were correct at the time I investigated these vendors. It will most likely have changed by the time you read this since the merchants tend to modify their rates from time to time according to market conditions. Make sure that you check the current (up-to-date) details from their site before making any decision.

Volusion: This is actually a web host that also provides credit card processing. That is, all its hosting plans not only come with a built-in online store which you can use to sell your products and services, but you can also use them as your payment gateway to process credit and debit cards without signing up with a separate gateway. There are no setup fees, and transactions are charged for web, mail and phone orders at 2.17%. Yes, you read that right; some of their packages even allow your customers to order by telephone. Unfortunately, though, you need to be a US citizen to sign up for their payment gateway services. (Non-US citizens can of course still use their web hosting service with its built-in online store if they use some other payment gateway, such as the others listed on this page.)

RegNow: Designed for software authors to sell their ware, this merchant charges a one-time activation fee of $19.95 USD plus a transaction fee of 6.9% plus $1 USD per unit for their commission (minimum $2 USD charge). They also provide you with facilities that allows you to easily set up an affiliate program.

PayPal: This well-known service allows you to set up a Premier or Business account (you are subject to certain limits when receiving credit card payments if you use a Personal account, and probably also higher fees per transaction). The charges range between 1.9% + $0.30 USD to 2.9% + $0.30 USD for each transaction if you are in the US. Non-US users are charged different amounts according to the country.

Kagi: Kagi's fees seem to vary according to the order size, type of item sold and the type of payment (credit card, cash, money order) used by your customer.

Digital River: Digital River supports a wide range of credit cards (including the common ones like MasterCard and VISA), currencies and even PayPal. Unfortunately, their website isn't very informative (unless you like advertising tripe), so I can't tell you the rates they charge nor even whether they support physical goods in addition to digital ones. They require you to write to them for more information using their online form.

CCBill: There are no setup fees. Transaction fees vary (I can't find the schedule though) depending on the volume of sales in each accounting period. According to their website, "these fees are never more than 13.5% of revenues charged during this one-week period for CWIE hosting clients and 14.5% for non-hosting clients".

CCNow: This is only for people who ship tangible, physical products. There is no setup fee, and they charge 9% per transaction except in the November and December where the fees are 8% per transaction (yes, lower).

How to Put an Order Form or Shopping Cart on Your Website

Once you have signed up the vendor of your choice, you will be able to put an order form or shopping cart on your site. Each vendor has a different method for this, but most, if not all, will provide you with premade forms that you can customize for your product or service.

For example, if you use Volusion, the built-in website builder provided allows you to set up a store on your site directly. Other gateways have different methods. If you use PayPal, and don't know where to start, see my tutorial How to Put an Order Form or Buy Now Button on Your Website Using PayPal.

Trying It Out...........

Whichever you choose, if you are selling things on the Internet, you really have not much choice but to accept credit cards. You probably don't know what you missed until you try it out.

All the best for your business!


Add a Classic Pro Labnol like Facebook Like Widget in Blogger

Hemant Verma - 5:06 PM
Labnol blog is a India's most popular and first professional blog and this blog is managing by Amit Aggrawal. Amit's team design a Facebook Like Box which is very classic and look as professional. Today you will get this widget here for your blog in free.




Add Classic Labnol like Facebook Widget

Follow below steps to Add it sucessfully.
  • Login to Blogger > Dashboard
  • Click on Drop Down Menu and select Layout
  • Add a HTML/JavaScript Gadget
  • Paste below code in it.

<style>.wgFB{
width:320px;height:150px;border-radius:3px;position:relative;background-color:#f4f4f4;padding:5px 10px 15px 0;max-width:96%}.wgFB,.wgFB:before,.wgFB:after{background:#f4f4f4;border:1px solid #ccc}.wgFB:before,.wgFB:after{content:"";position:absolute;bottom:-3px;left:2px;right:2px;height:1px;border-top:none}.wgFB:after{left:4px;right:4px;bottom:-5px;box-shadow:0 0 2px #ccc}
</style><div class="wgFB"> <div style="height:160px;overflow:hidden"> <fb:like-box href="https://www.facebook.com/widgetgenerators" data-width="340" data-height="189" data-show-faces="true" data-show-border="false" data-stream="false" data-header="false"></fb:like-box> </div></div><div id="fb-root"></div>
<script>(function(d, s, id) {
  var js, fjs = d.getElementsByTagName(s)[0];
  if (d.getElementById(id)) return;
  js = d.createElement(s); js.id = id;
  js.src = "//connect.facebook.net/en_GB/all.js#xfbml=1&appId=549510788403215";
  fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>


  • Save Your Widget.

Make Changes....!

Make some changes before saving your widget
  • Replace widgetgenerators it with your Facebook page id or username. 


How can You Choose a Best SEM Company to Optimize Your Site?

Hemant Verma - 7:31 PM
Making your own site and blog is very easy but to optimize that blog is some where tough work but it's nt that tough that we thinks about that because if we use right and correct keywords then we can easily optimize our blog in just few days, and it's not that tough :) but some where many big companies wants to hire some SEO professionals to show their sites top on the search engines like Google, Bing, Yahoo etc. and that's why they hires some SEO professionals OR contact to any SEM company means Search Engine Marketing company, but it's too difficult to find a perfect SEM company for your tasks, because their prices and other services is always depend on the work and their results e.g. as we listen about the top online shopping site they create their databases and launch their sites and when we search about that name then their searching results comes on the top of the search engines because they hires some professionals and Marking experts. So, if you want to OR thinks to hire a SEM company then you should consider first some following points and tips.

First Let You Knows that When to Use Paid SEM


Sooner or later you see that free SEO alone doesn't deliver the results you want. This feeling is especially strong after another update to the search algorithm, such as the Panda update, when your sites that used to rank well for your keywords get buried down the search results. At times like these, almost everybody will turn to PPC and paid search. However, even when the times aren't drastic, SEM is a good alternative. For instance, it works best in the following cases:

1. For Competitive Keywords:

Competitive keywords are too hard to conquer organically. If you have in mind how much time free SEO takes, for competitive keywords PPC is much cheaper than organic. Of course, if you start with Adwords and $3-4 dollar clicks, the costs will be huge but if you try competitive keywords on some of the
Adwords alternatives first, most likely you will achieve better results for a fraction of the money you would spend on Adwords.

2. When You Need Lots of Traffic in a Short Period of Time

Free SEO takes lots time to see some effects. If you are under time constraints – i.e. you need traffic on some occasion, you will hardly want to wait. For instance, if you sell Christmas stuff and your keywords are too competitive, you might end ranking well organically but it's no use to rank well for Christmas-related keywords in February, for example. Therefore, in November and December you might want to drive huge traffic with PPC. If you want to start SEO at that time, it's just in time for next year's Christmas, so basically in this case PPC is your only alternative.

3. For Better Exposure:

Most experts think that it is Top 5, or even Top 3 for a particular keyword that matters. In other words, if you manage to make it to the 7th or 10th place, for example, this won't be as good as getting into the Top 5 and still you will have invested a lot in free SEO. If you want to get better exposure, you need to consider paid listings. Paid listings for a given keyword are displayed above organic ones, so you are getting more exposure, but you also must have in mind that generally users are more likely to click on organic results than on paid listings because they feel organic listings are more authentic.

4. To Find Keywords That Convert Well:

Paid SEM is a great source of keyword ideas for free SEO. After you launch a campaign, you will see that some of the competitive keywords you thought would do great for you, if you ranked well for them in Google, actually don't convert. It's quite logical that if a keyword is competitive, this doesn't necessarily mean it will convert well for you and it's best not to learn it the hard way.
The wisest you can do is spend some dollars on a PPC campaign and see if this particular keyword converts well. If it does, then increase your free SEO efforts and your PPC budget for it.

Note: Free SEO and paid SEM complement each other brilliantly. Each of them has its strengths and weaknesses and for best results, the winning approach is to use both. You just need to experiment a bit till you find the right combination for you and do ongoing monitoring of the effect but once you find the perfect formula, you won't believe how much traffic you'll be getting.




How to Choose SEM Company?

It is stretching the truth to say that there are no reliable SEO companies. Yes, there might be many scam SEO companies but if you know what to look for when selecting a SEO company, the risk of hiring fraudsters is reduced. It is much better if you yourself have a substantial knowledge of SEO and can easily decide if they promise you the starts in the sky or their goals are realistic but even if you are not quite familiar with SEO practices, here is a list with some points to watch for when choosing a SEO company:

Do they promise to guarantee #1 ranking? If they do, you have a serious reason to doubt their competencies. As the Google SEO selection tips say, no one can guarantee a #1 ranking in Google. This is true even for not so competitive words.

  • Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company.
  • Ask in forums. There are many reputable Web master forums, so if you can't find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.
  • Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.
  • Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company - former customers are not supposed to be a secret.
  • Check the PR of their own site. If they can't optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.
  • Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don't rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.
  • Do they use automated submissions? If they do, stay away from them. Automated submissions can get you banned from search engines.
  • Do they use any black hat SEO tricks? You need to know in advance what black hat SEO is in order to judge them, so getting familiar with the most important black hat SEO tricks is worth before you go and start cross-examining them.
  • Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.
  • Get some personal impressions, if possible. Gut instinct and impressions from meetings are also a way to judge a company, though sometimes it is not difficult to get mislead, so use this approach with caution.
  • High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO's. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously high costs, not the quality of their work.
  • Cheap is more expensive. This is also true. If you think you can pay peanuts for a professional SEO campaign, then you need to think again. Professional SEO companies offer realistic prices.
  • Use tricky questions. Using tricky questions is a double-edged sword, especially if you are not an expert. But there are several easy questions that can help you.
  • For instance, you might ask them how many search engines they will automatically submit your site to. If they are scammers, they will try to impress you with big numbers. But in this case, the best answer would be "no automatic submissions".
  • Another tricky question is to ask them if they will place in you top 10 for some competitive keywords of your choice. The trap here is that it is them, not you, who chooses the words that are best for your site. It is not that probable that they will choose exactly the same words as you suggest, so if they tell you that you just give them the words and they push you to the top, tell them “Goodbye”.
  • Do they offer subscription services? SEO is a constant process and if you want to rank well and keep on like that, efforts are necessary all the time. Because of this, it is better to select a company that includes post-optimization maintenance, than get a company that pushes your site to the top and then leaves you in the wild on your own. You may even want to see if they offer SEO Pay Per Click services to help you maintain an ongoing PPC campaign to further optimize your site's online marketing.



We tried to mention some of the most important issues in selecting a SEO company. Of course, there are many other factors to consider and each case is different, so give it some thought, before you sign the contract for hiring a SEO company.

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